BENGALI NEWS
ABP ANANDA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in BENGALI NEWS
Buying Intent
3.61
1st in category
Brand Trust
—
index value
Brand Desire
5.91
index value
As of Sep ’26, ABP ANANDA records a Buying Intent index of 3.61, placing it 1st of 2 brands measured in BENGALI NEWS. Its Brand Trust index reads — and Brand Desire 5.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 1.10 | 0.67 |
| Aug ’26 | 2.96 | — | 1.49 |
| Sep ’26 | — | 5.91 | 3.61 |