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FOOTWEAR - CASUAL

ACTION — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 3 in FOOTWEAR - CASUAL

Buying Intent
16.19
2nd in category
Brand Trust
30.20
index value
Brand Desire
1.69
index value
As of Sep ’26, ACTION records a Buying Intent index of 16.19, placing it 2nd of 3 brands measured in FOOTWEAR - CASUAL. Its Brand Trust index reads 30.20 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Aug ’252.912.412.94
Sep ’25—5.113.12
Oct ’252.791.781.54
Jan ’264.03—2.04
Apr ’2639.3827.5139.98
Jun ’2664.28—35.83
Jul ’263.9528.5818.06
Aug ’263.697.136.22
Sep ’2630.201.6916.19

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