AIRLINES - INDIAN
AIR INDIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in AIRLINES - INDIAN
Buying Intent
153
1st in category
Brand Trust
172
index value
Brand Desire
102
index value
As of Aug ’26, AIR INDIA records a Buying Intent index of 153, placing it 1st of 4 brands measured in AIRLINES - INDIAN. Its Brand Trust index reads 172 and Brand Desire 102. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 106 | 20 | 68 |
| Oct ’25 | 182 | 145 | 179 |
| Nov ’25 | 68 | 43 | 58 |
| Dec ’25 | 4 | 35 | 22 |
| Jan ’26 | 58 | 54 | 64 |
| Feb ’26 | 11 | 89 | 57 |
| Mar ’26 | 319 | 121 | 244 |
| Apr ’26 | 314 | 130 | 249 |
| May ’26 | 87 | 319 | 219 |
| Jun ’26 | 188 | 82 | 146 |
| Jul ’26 | 134 | 115 | 140 |
| Aug ’26 | 172 | 102 | 153 |