AIRLINES - INDIAN
AIR INDIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 7 in AIRLINES - INDIAN
Buying Intent
151.25
1st in category
Brand Trust
118.05
index value
Brand Desire
149.52
index value
As of Sep ’26, AIR INDIA records a Buying Intent index of 151.25, placing it 1st of 7 brands measured in AIRLINES - INDIAN. Its Brand Trust index reads 118.05 and Brand Desire 149.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 182.34 | 144.81 | 178.67 |
| Nov ’25 | 68.00 | 43.29 | 58.42 |
| Dec ’25 | 3.88 | 35.07 | 21.95 |
| Jan ’26 | 57.65 | 54.54 | 63.45 |
| Feb ’26 | 11.18 | 89.00 | 57.34 |
| Mar ’26 | 318.63 | 120.79 | 244.19 |
| Apr ’26 | 314.26 | 130.49 | 248.95 |
| May ’26 | 106.74 | 313.36 | 228.56 |
| Jun ’26 | 183.72 | 82.38 | 144.84 |
| Jul ’26 | 134.07 | 114.86 | 140.30 |
| Aug ’26 | 172.25 | 99.54 | 151.70 |
| Sep ’26 | 118.05 | 149.52 | 151.25 |