FOOTWEAR - GENERAL
AJANTA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 4 in FOOTWEAR - GENERAL
Buying Intent
6.19
4th in category
Brand Trust
3.06
index value
Brand Desire
7.60
index value
As of Sep ’26, AJANTA records a Buying Intent index of 6.19, placing it 4th of 4 brands measured in FOOTWEAR - GENERAL. Its Brand Trust index reads 3.06 and Brand Desire 7.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 2.13 | — | 1.07 |
| Jun ’26 | — | 2.21 | 1.35 |
| Jul ’26 | 10.91 | 9.60 | 17.12 |
| Aug ’26 | 7.19 | 6.84 | 8.73 |
| Sep ’26 | 3.06 | 7.60 | 6.19 |