DIVERSIFIED
ALPHABET — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 22nd of 65 in DIVERSIFIED
Buying Intent
23
22nd in category
Brand Trust
41
index value
Brand Desire
—
index value
As of Aug ’26, ALPHABET records a Buying Intent index of 23, placing it 22nd of 65 brands measured in DIVERSIFIED. Its Brand Trust index reads 41 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 64 | 127 | 107 |
| May ’25 | 128 | 228 | 198 |
| Jun ’25 | 108 | 28 | 74 |
| Jul ’25 | 226 | 100 | 174 |
| Aug ’25 | 77 | 128 | 114 |
| Sep ’25 | 8 | 3 | 6 |
| Aug ’26 | 41 | — | 23 |