BUTTER
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in BUTTER
Buying Intent
81.67
1st in category
Brand Trust
107.67
index value
Brand Desire
45.86
index value
As of Sep ’26, AMUL records a Buying Intent index of 81.67, placing it 1st of 2 brands measured in BUTTER. Its Brand Trust index reads 107.67 and Brand Desire 45.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 224.51 | 321.23 | 300.78 |
| Nov ’25 | 317.27 | 222.05 | 299.29 |
| Dec ’25 | 378.09 | 206.87 | 323.95 |
| Jan ’26 | 268.44 | 142.25 | 229.65 |
| Feb ’26 | 228.92 | 118.21 | 187.91 |
| Mar ’26 | 164.37 | 81.99 | 138.79 |
| Apr ’26 | 160.83 | 168.06 | 184.14 |
| May ’26 | 215.88 | 50.62 | 139.05 |
| Jun ’26 | 339.36 | 214.70 | 311.29 |
| Jul ’26 | 162.11 | 136.08 | 166.56 |
| Aug ’26 | 82.47 | 50.61 | 70.61 |
| Sep ’26 | 107.67 | 45.86 | 81.67 |