BUTTER
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in BUTTER
Buying Intent
70
1st in category
Brand Trust
82
index value
Brand Desire
50
index value
As of Aug ’26, AMUL records a Buying Intent index of 70, placing it 1st of 2 brands measured in BUTTER. Its Brand Trust index reads 82 and Brand Desire 50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 646 | 332 | 542 |
| Oct ’25 | 224 | 321 | 301 |
| Nov ’25 | 317 | 222 | 299 |
| Dec ’25 | 378 | 207 | 324 |
| Jan ’26 | 268 | 142 | 230 |
| Feb ’26 | 229 | 118 | 188 |
| Mar ’26 | 164 | 82 | 139 |
| Apr ’26 | 161 | 168 | 184 |
| May ’26 | 215 | 50 | 139 |
| Jun ’26 | 339 | 215 | 311 |
| Jul ’26 | 162 | 136 | 166 |
| Aug ’26 | 82 | 50 | 70 |