CHEESE
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in CHEESE
Buying Intent
12
1st in category
Brand Trust
14
index value
Brand Desire
7
index value
As of Aug ’26, AMUL records a Buying Intent index of 12, placing it 1st of 2 brands measured in CHEESE. Its Brand Trust index reads 14 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 44 | 66 | 60 |
| Oct ’25 | 145 | 50 | 108 |
| Nov ’25 | 93 | 26 | 67 |
| Dec ’25 | 26 | 13 | 24 |
| Jan ’26 | 24 | 100 | 72 |
| Feb ’26 | 20 | 50 | 43 |
| Mar ’26 | 18 | 19 | 22 |
| Apr ’26 | 15 | 39 | 28 |
| May ’26 | 68 | 25 | 53 |
| Jun ’26 | 9 | 8 | 10 |
| Jul ’26 | 9 | 2 | 6 |
| Aug ’26 | 14 | 7 | 12 |