CHEESE
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in CHEESE
Buying Intent
53.06
1st in category
Brand Trust
47.97
index value
Brand Desire
40.09
index value
As of Sep ’26, AMUL records a Buying Intent index of 53.06, placing it 1st of 2 brands measured in CHEESE. Its Brand Trust index reads 47.97 and Brand Desire 40.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 145.20 | 50.40 | 108.47 |
| Nov ’25 | 92.72 | 26.47 | 67.05 |
| Dec ’25 | 26.07 | 13.44 | 23.71 |
| Jan ’26 | 24.36 | 100.35 | 71.82 |
| Feb ’26 | 20.18 | 49.77 | 42.99 |
| Mar ’26 | 17.97 | 18.86 | 21.66 |
| Apr ’26 | 15.41 | 38.82 | 28.16 |
| May ’26 | 67.74 | 25.08 | 52.88 |
| Jun ’26 | 8.97 | 8.50 | 10.50 |
| Jul ’26 | 9.07 | 1.75 | 5.97 |
| Aug ’26 | 14.61 | 6.84 | 12.28 |
| Sep ’26 | 47.97 | 40.09 | 53.06 |