YOGURT
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 2 in YOGURT
Buying Intent
17
2nd in category
Brand Trust
24
index value
Brand Desire
3
index value
As of Jun ’26, AMUL records a Buying Intent index of 17, placing it 2nd of 2 brands measured in YOGURT. Its Brand Trust index reads 24 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 17 | 9 |
| Jun ’25 | 97 | 9 | 54 |
| Jul ’25 | 18 | 10 | 11 |
| Aug ’25 | 25 | 20 | 26 |
| Sep ’25 | — | 25 | 15 |
| Oct ’25 | 2 | 4 | 3 |
| Nov ’25 | 6 | 2 | 5 |
| Feb ’26 | 2 | 3 | 3 |
| Mar ’26 | 8 | 48 | 32 |
| Apr ’26 | 22 | 47 | 41 |
| May ’26 | 71 | 48 | 66 |
| Jun ’26 | 24 | 3 | 17 |