INNERWEAR - BRAND
AMUL MACHO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in INNERWEAR - BRAND
Buying Intent
10
1st in category
Brand Trust
—
index value
Brand Desire
18
index value
As of Aug ’26, AMUL MACHO records a Buying Intent index of 10, placing it 1st of 2 brands measured in INNERWEAR - BRAND. Its Brand Trust index reads — and Brand Desire 18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 1 | 1 |
| Jul ’25 | — | 1 | 0 |
| Aug ’25 | 1 | 6 | 6 |
| Sep ’25 | — | 3 | 2 |
| Dec ’25 | — | 3 | 2 |
| Aug ’26 | — | 18 | 10 |