E-BIKES
ATHER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in E-BIKES
Buying Intent
49.72
2nd in category
Brand Trust
48.70
index value
Brand Desire
39.91
index value
As of Sep ’26, ATHER records a Buying Intent index of 49.72, placing it 2nd of 4 brands measured in E-BIKES. Its Brand Trust index reads 48.70 and Brand Desire 39.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 7.33 | 14.75 | 13.39 |
| Oct ’25 | 27.95 | 24.93 | 29.54 |
| Nov ’25 | 56.25 | 15.36 | 37.86 |
| Dec ’25 | 23.57 | 42.67 | 39.07 |
| Jan ’26 | — | 3.34 | 2.04 |
| Mar ’26 | — | 3.22 | 1.97 |
| Apr ’26 | 27.28 | 17.17 | 19.10 |
| May ’26 | 18.68 | 29.73 | 26.61 |
| Jun ’26 | 17.35 | 62.88 | 69.93 |
| Jul ’26 | 22.42 | 56.75 | 44.98 |
| Aug ’26 | 42.86 | 19.43 | 33.08 |
| Sep ’26 | 48.70 | 39.91 | 49.72 |