E-BIKES
ATHER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 3 in E-BIKES
Buying Intent
70
1st in category
Brand Trust
17
index value
Brand Desire
63
index value
As of Jun ’26, ATHER records a Buying Intent index of 70, placing it 1st of 3 brands measured in E-BIKES. Its Brand Trust index reads 17 and Brand Desire 63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 10 | 21 | 17 |
| Jun ’25 | 38 | 28 | 37 |
| Sep ’25 | 7 | 15 | 13 |
| Oct ’25 | 28 | 25 | 30 |
| Nov ’25 | 56 | 15 | 38 |
| Dec ’25 | 24 | 43 | 39 |
| Jan ’26 | — | 3 | 2 |
| Mar ’26 | — | 3 | 2 |
| Apr ’26 | 27 | 17 | 19 |
| May ’26 | 19 | 26 | 25 |
| Jun ’26 | 17 | 63 | 70 |