E-BIKES
ATHER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 5 in E-BIKES
Buying Intent
33
2nd in category
Brand Trust
43
index value
Brand Desire
19
index value
As of Aug ’26, ATHER records a Buying Intent index of 33, placing it 2nd of 5 brands measured in E-BIKES. Its Brand Trust index reads 43 and Brand Desire 19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 38 | 28 | 37 |
| Sep ’25 | 7 | 15 | 13 |
| Oct ’25 | 28 | 25 | 30 |
| Nov ’25 | 56 | 15 | 38 |
| Dec ’25 | 24 | 43 | 39 |
| Jan ’26 | — | 3 | 2 |
| Mar ’26 | — | 3 | 2 |
| Apr ’26 | 27 | 17 | 19 |
| May ’26 | 19 | 26 | 25 |
| Jun ’26 | 17 | 63 | 70 |
| Jul ’26 | 22 | 57 | 45 |
| Aug ’26 | 43 | 19 | 33 |