ENGLISH NEWS - INTERNATIONAL
BBC NEWS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in ENGLISH NEWS - INTERNATIONAL
Buying Intent
1.29
1st in category
Brand Trust
2.55
index value
Brand Desire
—
index value
As of Sep ’26, BBC NEWS records a Buying Intent index of 1.29, placing it 1st of 1 brands measured in ENGLISH NEWS - INTERNATIONAL. Its Brand Trust index reads 2.55 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1.28 | 0.78 |
| Oct ’25 | 18.20 | 9.11 | 12.53 |
| Nov ’25 | — | 9.00 | 5.50 |
| Apr ’26 | 6.65 | 3.55 | 8.19 |
| May ’26 | 4.20 | 5.79 | 5.66 |
| Jun ’26 | 4.00 | — | 2.02 |
| Jul ’26 | 6.58 | 62.55 | 39.20 |
| Aug ’26 | — | 5.09 | 3.11 |
| Sep ’26 | 2.55 | — | 1.29 |