BRANDED FASHION
BEING HUMAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in BRANDED FASHION
Buying Intent
3.88
1st in category
Brand Trust
4.63
index value
Brand Desire
1.69
index value
As of Sep ’26, BEING HUMAN records a Buying Intent index of 3.88, placing it 1st of 1 brands measured in BRANDED FASHION. Its Brand Trust index reads 4.63 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 75.63 | 3.00 | 40.89 |
| May ’25 | 114.76 | 2.28 | 59.99 |
| Jun ’25 | 72.32 | 3.31 | 38.68 |
| Jul ’25 | 76.34 | 1.55 | 40.29 |
| Aug ’25 | 50.68 | 12.25 | 34.01 |
| Sep ’25 | 2.47 | — | 1.25 |
| Oct ’25 | — | 1.85 | 1.13 |
| Nov ’25 | 5.02 | 2.00 | 4.51 |
| Jan ’26 | 11.76 | 6.47 | 13.16 |
| Feb ’26 | 2.00 | — | 1.01 |
| Aug ’26 | 3.94 | 2.45 | 3.48 |
| Sep ’26 | 4.63 | 1.69 | 3.88 |