BRANDED FASHION
BEING HUMAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in BRANDED FASHION
Buying Intent
4
1st in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Aug ’26, BEING HUMAN records a Buying Intent index of 4, placing it 1st of 2 brands measured in BRANDED FASHION. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 76 | 3 | 41 |
| May ’25 | 115 | 2 | 60 |
| Jun ’25 | 72 | 3 | 39 |
| Jul ’25 | 76 | 2 | 40 |
| Aug ’25 | 51 | 12 | 34 |
| Sep ’25 | 2 | — | 1 |
| Oct ’25 | — | 2 | 1 |
| Nov ’25 | 5 | 2 | 4 |
| Jan ’26 | 12 | 6 | 13 |
| Feb ’26 | 2 | — | 1 |
| Aug ’26 | 4 | 2 | 4 |