SCOTCH WHISKY
BLACK DOG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 2 in SCOTCH WHISKY
Buying Intent
19
1st in category
Brand Trust
4
index value
Brand Desire
30
index value
As of Jun ’26, BLACK DOG records a Buying Intent index of 19, placing it 1st of 2 brands measured in SCOTCH WHISKY. Its Brand Trust index reads 4 and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 5 | 3 | 5 |
| Aug ’25 | 2 | 1 | 2 |
| Oct ’25 | — | 5 | 3 |
| Nov ’25 | — | 1 | 1 |
| Mar ’26 | — | 3 | 2 |
| Apr ’26 | 7 | 3 | 5 |
| May ’26 | 4 | — | 2 |
| Jun ’26 | 4 | 30 | 19 |