AIR COOLERS
BLUE STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 5 in AIR COOLERS
Buying Intent
1
5th in category
Brand Trust
2
index value
Brand Desire
—
index value
As of Sep ’26, BLUE STAR records a Buying Intent index of 1, placing it 5th of 5 brands measured in AIR COOLERS. Its Brand Trust index reads 2 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’26 | 2 | — | 1 |