DIVERSIFIED
BoAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 44th of 69 in DIVERSIFIED
Buying Intent
3
44th in category
Brand Trust
2
index value
Brand Desire
2
index value
As of Aug ’26, BoAT records a Buying Intent index of 3, placing it 44th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 2 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1 | 0 |
| Dec ’25 | 10 | 3 | 9 |
| Jul ’26 | — | 1 | 0 |
| Aug ’26 | 2 | 2 | 3 |