EAR PODS
BOAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in EAR PODS
Buying Intent
21.01
1st in category
Brand Trust
37.75
index value
Brand Desire
3.38
index value
As of Sep ’26, BOAT records a Buying Intent index of 21.01, placing it 1st of 3 brands measured in EAR PODS. Its Brand Trust index reads 37.75 and Brand Desire 3.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1.63 | 6.50 | 3.97 |
| Dec ’25 | 55.46 | 115.09 | 96.92 |
| Jan ’26 | 36.42 | 104.00 | 78.26 |
| Feb ’26 | 15.78 | 7.92 | 14.64 |
| Jun ’26 | 3.20 | 23.81 | 13.43 |
| Aug ’26 | — | 3.06 | 1.87 |
| Sep ’26 | 37.75 | 3.38 | 21.01 |