FASHION DISCOUNT
BRAND FACTORY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in FASHION DISCOUNT
Buying Intent
3
1st in category
Brand Trust
2
index value
Brand Desire
3
index value
As of Sep ’26, BRAND FACTORY records a Buying Intent index of 3, placing it 1st of 1 brands measured in FASHION DISCOUNT. Its Brand Trust index reads 2 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 2 | 1 |
| Jul ’26 | — | 2 | 1 |
| Sep ’26 | 2 | 3 | 3 |