CAKES
BRITANNIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in CAKES
Buying Intent
2
1st in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Aug ’26, BRITANNIA records a Buying Intent index of 2, placing it 1st of 3 brands measured in CAKES. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 3 | — | 2 |
| Oct ’25 | 64 | 25 | 50 |
| Nov ’25 | — | 3 | 2 |
| Apr ’26 | — | 16 | 9 |
| Jun ’26 | 3 | — | 1 |
| Aug ’26 | — | 2 | 2 |