CAKES
BRITANNIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in CAKES
Buying Intent
27.88
1st in category
Brand Trust
48.74
index value
Brand Desire
4.17
index value
As of Oct ’26, BRITANNIA records a Buying Intent index of 27.88, placing it 1st of 2 brands measured in CAKES. Its Brand Trust index reads 48.74 and Brand Desire 4.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 3.09 | — | 1.56 |
| Oct ’25 | 63.93 | 25.05 | 49.69 |
| Nov ’25 | — | 3.00 | 1.83 |
| Apr ’26 | 35.90 | 46.17 | 46.76 |
| May ’26 | 1.12 | 0.93 | 1.13 |
| Jun ’26 | 6.67 | 1.16 | 2.99 |
| Aug ’26 | — | 3.06 | 1.87 |
| Oct ’26 | 48.74 | 4.17 | 27.88 |