AIRLINES - FOREIGN
BRITISH AIRWAYS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 11 in AIRLINES - FOREIGN
Buying Intent
26.66
2nd in category
Brand Trust
26.73
index value
Brand Desire
21.15
index value
As of Oct ’26, BRITISH AIRWAYS records a Buying Intent index of 26.66, placing it 2nd of 11 brands measured in AIRLINES - FOREIGN. Its Brand Trust index reads 26.73 and Brand Desire 21.15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1.55 | 2.56 | 2.34 |
| Oct ’25 | 1.86 | 3.84 | 3.29 |
| Nov ’25 | 7.38 | 7.00 | 10.64 |
| Apr ’26 | 11.11 | 7.89 | 11.47 |
| May ’26 | 5.60 | — | 2.83 |
| Jun ’26 | 5.34 | 5.51 | 6.06 |
| Aug ’26 | 28.28 | — | 15.55 |
| Oct ’26 | 26.73 | 21.15 | 26.66 |