CONFECTIONERY - DIVERSIFIED
CADBURY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in CONFECTIONERY - DIVERSIFIED
Buying Intent
51
1st in category
Brand Trust
56
index value
Brand Desire
38
index value
As of Aug ’26, CADBURY records a Buying Intent index of 51, placing it 1st of 1 brands measured in CONFECTIONERY - DIVERSIFIED. Its Brand Trust index reads 56 and Brand Desire 38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 53 | 85 | 81 |
| Apr ’26 | 128 | 124 | 141 |
| May ’26 | 34 | 29 | 35 |
| Jun ’26 | 218 | 190 | 226 |
| Jul ’26 | 58 | 54 | 61 |
| Aug ’26 | 56 | 38 | 51 |