BRANDED FASHION - PREMIUM
CALVIN KLEIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in BRANDED FASHION - PREMIUM
Buying Intent
7
1st in category
Brand Trust
2
index value
Brand Desire
9
index value
As of Aug ’26, CALVIN KLEIN records a Buying Intent index of 7, placing it 1st of 3 brands measured in BRANDED FASHION - PREMIUM. Its Brand Trust index reads 2 and Brand Desire 9. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | — | 1 | 1 |
| Jul ’25 | — | 50 | 28 |
| Aug ’25 | 38 | 103 | 78 |
| Sep ’25 | 5 | 34 | 23 |
| Oct ’25 | 32 | 7 | 20 |
| Nov ’25 | 13 | 78 | 56 |
| Dec ’25 | 2 | — | 1 |
| Apr ’26 | 4 | — | 2 |
| May ’26 | 4 | 2 | 3 |
| Jun ’26 | 9 | 7 | 9 |
| Jul ’26 | 48 | — | 26 |
| Aug ’26 | 2 | 9 | 7 |