BRANDED FASHION - PREMIUM
CALVIN KLEIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in BRANDED FASHION - PREMIUM
Buying Intent
6.48
1st in category
Brand Trust
1.02
index value
Brand Desire
9.16
index value
As of Sep ’26, CALVIN KLEIN records a Buying Intent index of 6.48, placing it 1st of 1 brands measured in BRANDED FASHION - PREMIUM. Its Brand Trust index reads 1.02 and Brand Desire 9.16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 49.47 | 27.89 |
| Aug ’25 | 37.62 | 103.00 | 78.15 |
| Sep ’25 | 4.64 | 33.87 | 22.85 |
| Oct ’25 | 32.32 | 6.83 | 19.92 |
| Nov ’25 | 12.79 | 77.77 | 55.69 |
| Dec ’25 | 2.03 | — | 1.03 |
| Apr ’26 | 4.25 | — | 2.16 |
| May ’26 | 4.48 | 3.51 | 4.07 |
| Jun ’26 | 12.81 | 6.62 | 12.02 |
| Jul ’26 | 47.99 | — | 26.56 |
| Aug ’26 | 2.46 | 9.17 | 6.85 |
| Sep ’26 | 1.02 | 9.16 | 6.48 |