DEO/PERFUME - PREMIUM
CALVIN KLEIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in DEO/PERFUME - PREMIUM
Buying Intent
1.02
1st in category
Brand Trust
—
index value
Brand Desire
1.67
index value
As of Oct ’26, CALVIN KLEIN records a Buying Intent index of 1.02, placing it 1st of 1 brands measured in DEO/PERFUME - PREMIUM. Its Brand Trust index reads — and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 3.99 | — | 2.01 |
| Jun ’26 | 48.09 | — | 26.62 |
| Aug ’26 | 21.93 | — | 12.21 |
| Oct ’26 | — | 1.67 | 1.02 |