DEO/PERFUME - PREMIUM
CALVIN KLEIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in DEO/PERFUME - PREMIUM
Buying Intent
12
1st in category
Brand Trust
22
index value
Brand Desire
—
index value
As of Aug ’26, CALVIN KLEIN records a Buying Intent index of 12, placing it 1st of 1 brands measured in DEO/PERFUME - PREMIUM. Its Brand Trust index reads 22 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 4 | — | 2 |
| Jun ’26 | 48 | — | 27 |
| Aug ’26 | 22 | — | 12 |