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CENTURYPLY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 3 in PLYWOOD

Buying Intent
16.89
1st in category
Brand Trust
10.99
index value
Brand Desire
17.29
index value
As of Sep ’26, CENTURYPLY records a Buying Intent index of 16.89, placing it 1st of 3 brands measured in PLYWOOD. Its Brand Trust index reads 10.99 and Brand Desire 17.29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jul ’250.931.551.42
Aug ’2520.020.8011.72
Sep ’253.718.908.33
Oct ’252.98—1.50
Jan ’2614.793.349.51
Mar ’265.232.714.43
Apr ’261.0613.099.52
May ’263.36—1.70
Jun ’2623.30—12.89
Jul ’262.634.363.91
Aug ’2687.207.1363.61
Sep ’2610.9917.2916.89

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