INSTANT TEA PREMIX
CHAAYOS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in INSTANT TEA PREMIX
Buying Intent
89.39
1st in category
Brand Trust
119.20
index value
Brand Desire
40.04
index value
As of Sep ’26, CHAAYOS records a Buying Intent index of 89.39, placing it 1st of 1 brands measured in INSTANT TEA PREMIX. Its Brand Trust index reads 119.20 and Brand Desire 40.04. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 2.69 | 14.45 | 10.19 |
| May ’26 | 1.40 | — | 0.71 |
| Jun ’26 | 123.70 | 31.05 | 87.44 |
| Jul ’26 | 184.28 | 26.22 | 119.41 |
| Aug ’26 | 57.79 | 66.76 | 69.05 |
| Sep ’26 | 119.20 | 40.04 | 89.39 |