QSR - TEA
CHAI POINT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in QSR - TEA
Buying Intent
1.88
1st in category
Brand Trust
—
index value
Brand Desire
3.09
index value
As of Sep ’26, CHAI POINT records a Buying Intent index of 1.88, placing it 1st of 2 brands measured in QSR - TEA. Its Brand Trust index reads — and Brand Desire 3.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 23.20 | 26.66 | 27.83 |
| Nov ’25 | 33.90 | 31.75 | 36.61 |
| Dec ’25 | 59.72 | 72.10 | 75.74 |
| Jan ’26 | 36.08 | 38.09 | 42.99 |
| Feb ’26 | 14.57 | 14.08 | 17.85 |
| Mar ’26 | 55.86 | 43.28 | 55.42 |
| Apr ’26 | 24.17 | 12.32 | 19.46 |
| May ’26 | 23.78 | 20.08 | 25.12 |
| Jun ’26 | 1.33 | — | 0.67 |
| Jul ’26 | — | 0.87 | 0.53 |
| Aug ’26 | — | 1.63 | 1.00 |
| Sep ’26 | — | 3.09 | 1.88 |