QSR - TEA
CHAI POINT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in QSR - TEA
Buying Intent
22
1st in category
Brand Trust
18
index value
Brand Desire
19
index value
As of Aug ’26, CHAI POINT records a Buying Intent index of 22, placing it 1st of 1 brands measured in QSR - TEA. Its Brand Trust index reads 18 and Brand Desire 19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 12 | 29 | 21 |
| Oct ’25 | 23 | 27 | 28 |
| Nov ’25 | 34 | 32 | 37 |
| Dec ’25 | 60 | 72 | 76 |
| Jan ’26 | 36 | 38 | 43 |
| Feb ’26 | 15 | 14 | 18 |
| Mar ’26 | 56 | 43 | 55 |
| Apr ’26 | 24 | 12 | 20 |
| May ’26 | 24 | 30 | 31 |
| Jun ’26 | 34 | 33 | 37 |
| Jul ’26 | 32 | 10 | 23 |
| Aug ’26 | 18 | 19 | 22 |