WATCHES - PREMIUM
CITIZEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in WATCHES - PREMIUM
Buying Intent
77
1st in category
Brand Trust
55
index value
Brand Desire
83
index value
As of Aug ’26, CITIZEN records a Buying Intent index of 77, placing it 1st of 3 brands measured in WATCHES - PREMIUM. Its Brand Trust index reads 55 and Brand Desire 83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 195 | 206 | 222 |
| Oct ’25 | 169 | 82 | 137 |
| Nov ’25 | 196 | 300 | 278 |
| Dec ’25 | 148 | 183 | 185 |
| Jan ’26 | 246 | 239 | 261 |
| Feb ’26 | 199 | 215 | 232 |
| Mar ’26 | 262 | 380 | 359 |
| Apr ’26 | 108 | 110 | 120 |
| May ’26 | 88 | 136 | 126 |
| Jun ’26 | 66 | 76 | 78 |
| Jul ’26 | 45 | 29 | 41 |
| Aug ’26 | 55 | 83 | 77 |