WATCHES - PREMIUM
CITIZEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in WATCHES - PREMIUM
Buying Intent
65.02
1st in category
Brand Trust
59.91
index value
Brand Desire
61.54
index value
As of Sep ’26, CITIZEN records a Buying Intent index of 65.02, placing it 1st of 1 brands measured in WATCHES - PREMIUM. Its Brand Trust index reads 59.91 and Brand Desire 61.54. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 168.77 | 82.13 | 136.77 |
| Nov ’25 | 195.97 | 300.35 | 278.35 |
| Dec ’25 | 147.66 | 182.67 | 185.36 |
| Jan ’26 | 245.64 | 239.30 | 260.80 |
| Feb ’26 | 199.27 | 215.18 | 231.96 |
| Mar ’26 | 262.38 | 379.72 | 358.84 |
| Apr ’26 | 108.41 | 109.97 | 120.51 |
| May ’26 | 90.99 | 95.03 | 104.36 |
| Jun ’26 | 65.56 | 76.54 | 78.54 |
| Jul ’26 | 45.32 | 28.91 | 41.36 |
| Aug ’26 | 55.22 | 83.57 | 77.29 |
| Sep ’26 | 59.91 | 61.54 | 65.02 |