STATIONERY

CLASSMATE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 2 in STATIONERY

Buying Intent

14.64

1st in category

Brand Trust

12.65

index value

Brand Desire

18.60

index value

As of Sep ’26, CLASSMATE records a Buying Intent index of 14.64, placing it 1st of 2 brands measured in STATIONERY. Its Brand Trust index reads 12.65 and Brand Desire 18.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jun ’26	53.45	104.90	89.56
Jul ’26	15.77	10.32	14.10
Aug ’26	14.13	5.13	10.83
Sep ’26	12.65	18.60	14.64

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