INTERNATIONAL NEWS CHANNEL
CNN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in INTERNATIONAL NEWS CHANNEL
Buying Intent
1.12
1st in category
Brand Trust
—
index value
Brand Desire
1.83
index value
As of Oct ’26, CNN records a Buying Intent index of 1.12, placing it 1st of 1 brands measured in INTERNATIONAL NEWS CHANNEL. Its Brand Trust index reads — and Brand Desire 1.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 2.80 | — | 1.41 |
| Oct ’26 | — | 1.83 | 1.12 |