OUTDOOR APPARELS
COLUMBIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 2 in OUTDOOR APPARELS
Buying Intent
2
1st in category
Brand Trust
—
index value
Brand Desire
3
index value
As of Jul ’26, COLUMBIA records a Buying Intent index of 2, placing it 1st of 2 brands measured in OUTDOOR APPARELS. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 3 | 2 |