ONLINE TUTORING
COURSERA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in ONLINE TUTORING
Buying Intent
2.24
1st in category
Brand Trust
2.01
index value
Brand Desire
2.09
index value
As of Oct ’26, COURSERA records a Buying Intent index of 2.24, placing it 1st of 2 brands measured in ONLINE TUTORING. Its Brand Trust index reads 2.01 and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | — | 3.23 | 1.97 |
| Oct ’26 | 2.01 | 2.09 | 2.24 |