CCTV
CP PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 1 in CCTV
Buying Intent
8
1st in category
Brand Trust
16
index value
Brand Desire
—
index value
As of Jul ’26, CP PLUS records a Buying Intent index of 8, placing it 1st of 1 brands measured in CCTV. Its Brand Trust index reads 16 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 9 | 5 | 10 |
| Nov ’25 | — | 3 | 2 |
| May ’26 | 4 | 4 | 6 |
| Jul ’26 | 16 | — | 8 |