CCTV
CP PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in CCTV
Buying Intent
3.05
1st in category
Brand Trust
6.03
index value
Brand Desire
—
index value
As of Oct ’26, CP PLUS records a Buying Intent index of 3.05, placing it 1st of 1 brands measured in CCTV. Its Brand Trust index reads 6.03 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 9.39 | 4.61 | 9.80 |
| Nov ’25 | — | 3.00 | 1.83 |
| May ’26 | 4.48 | 3.66 | 5.50 |
| Jul ’26 | 16.33 | — | 8.35 |
| Aug ’26 | 5.13 | 7.28 | 6.56 |
| Oct ’26 | 6.03 | — | 3.05 |