CCTV
CP PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in CCTV
Buying Intent
6
1st in category
Brand Trust
5
index value
Brand Desire
7
index value
As of Aug ’26, CP PLUS records a Buying Intent index of 6, placing it 1st of 1 brands measured in CCTV. Its Brand Trust index reads 5 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 9 | 5 | 10 |
| Nov ’25 | — | 3 | 2 |
| May ’26 | 4 | 4 | 6 |
| Jul ’26 | 16 | — | 8 |
| Aug ’26 | 5 | 7 | 6 |