MCB
CRABTREE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in MCB
Buying Intent
7
1st in category
Brand Trust
6
index value
Brand Desire
3
index value
As of Sep ’26, CRABTREE records a Buying Intent index of 7, placing it 1st of 3 brands measured in MCB. Its Brand Trust index reads 6 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’26 | 6 | 3 | 7 |