CREDIT CARD MANAGEMENT
CRED — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in CREDIT CARD MANAGEMENT
Buying Intent
325.96
1st in category
Brand Trust
219.91
index value
Brand Desire
363.62
index value
As of Sep ’26, CRED records a Buying Intent index of 325.96, placing it 1st of 1 brands measured in CREDIT CARD MANAGEMENT. Its Brand Trust index reads 219.91 and Brand Desire 363.62. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | — | 1.63 | 1.00 |
| Jun ’26 | 72.49 | 60.76 | 69.67 |
| Jul ’26 | 92.45 | 58.71 | 75.92 |
| Aug ’26 | 161.85 | 112.26 | 149.18 |
| Sep ’26 | 219.91 | 363.62 | 325.96 |