PENS - PREMIUM
CROSS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in PENS - PREMIUM
Buying Intent
12
1st in category
Brand Trust
17
index value
Brand Desire
3
index value
As of Aug ’26, CROSS records a Buying Intent index of 12, placing it 1st of 1 brands measured in PENS - PREMIUM. Its Brand Trust index reads 17 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 80 | 64 | 78 |
| Oct ’25 | 56 | 71 | 71 |
| Nov ’25 | 51 | 42 | 52 |
| Dec ’25 | 103 | 115 | 124 |
| Jan ’26 | 76 | 93 | 94 |
| Feb ’26 | 97 | 239 | 191 |
| Mar ’26 | 30 | 24 | 29 |
| Apr ’26 | 17 | 53 | 31 |
| May ’26 | 20 | 56 | 43 |
| Jun ’26 | 3 | 3 | 4 |
| Jul ’26 | 6 | 4 | 7 |
| Aug ’26 | 17 | 3 | 12 |