PENS - PREMIUM
CROSS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in PENS - PREMIUM
Buying Intent
5.16
1st in category
Brand Trust
7.14
index value
Brand Desire
2.53
index value
As of Sep ’26, CROSS records a Buying Intent index of 5.16, placing it 1st of 1 brands measured in PENS - PREMIUM. Its Brand Trust index reads 7.14 and Brand Desire 2.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 56.09 | 71.22 | 70.73 |
| Nov ’25 | 51.16 | 41.68 | 51.60 |
| Dec ’25 | 103.14 | 115.09 | 123.70 |
| Jan ’26 | 76.14 | 92.88 | 94.51 |
| Feb ’26 | 96.81 | 238.85 | 190.57 |
| Mar ’26 | 30.27 | 24.43 | 28.97 |
| Apr ’26 | 17.00 | 53.28 | 31.10 |
| May ’26 | 20.04 | 55.68 | 42.66 |
| Jun ’26 | 3.14 | 3.34 | 3.68 |
| Jul ’26 | 6.55 | 3.49 | 6.98 |
| Aug ’26 | 17.34 | 3.26 | 12.06 |
| Sep ’26 | 7.14 | 2.53 | 5.16 |