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PACKAGED RICE

DAAWAT — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 1 in PACKAGED RICE

Buying Intent
7.34
1st in category
Brand Trust
5.46
index value
Brand Desire
6.61
index value
As of Sep ’26, DAAWAT records a Buying Intent index of 7.34, placing it 1st of 1 brands measured in PACKAGED RICE. Its Brand Trust index reads 5.46 and Brand Desire 6.61. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’257.252.115.75
May ’255.50—2.78
Jul ’250.93—0.47
Aug ’253.63—1.84
Mar ’263.272.693.29
Apr ’269.450.885.29
May ’2617.708.5514.93
Jun ’2623.362.2114.96
Jul ’2690.5117.6356.39
Aug ’2641.8911.6328.27
Sep ’265.466.617.34