RAIN PROTECTION

DECATHLON — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 2 in RAIN PROTECTION

Buying Intent

1.03

1st in category

Brand Trust

2.04

index value

Brand Desire

—

index value

As of Sep ’26, DECATHLON records a Buying Intent index of 1.03, placing it 1st of 2 brands measured in RAIN PROTECTION. Its Brand Trust index reads 2.04 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jul ’26	1.32	1.09	1.33
Aug ’26	2.46	2.45	2.60
Sep ’26	2.04	—	1.03

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