BOOK PUBLISHER
DEY'S PUBLISHING — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in BOOK PUBLISHER
Buying Intent
4.07
1st in category
Brand Trust
3.01
index value
Brand Desire
3.13
index value
As of Oct ’26, DEY'S PUBLISHING records a Buying Intent index of 4.07, placing it 1st of 2 brands measured in BOOK PUBLISHER. Its Brand Trust index reads 3.01 and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 3.01 | 3.13 | 4.07 |