JEWELLERY - LUXURY
DIOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 3 in JEWELLERY - LUXURY
Buying Intent
2.04
3rd in category
Brand Trust
2.01
index value
Brand Desire
1.67
index value
As of Oct ’26, DIOR records a Buying Intent index of 2.04, placing it 3rd of 3 brands measured in JEWELLERY - LUXURY. Its Brand Trust index reads 2.01 and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 1.97 | 1.02 | 1.32 |
| Oct ’26 | 2.01 | 1.67 | 2.04 |