FACTUAL ENTERTAINMENT
DISCOVERY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in FACTUAL ENTERTAINMENT
Buying Intent
4
1st in category
Brand Trust
7
index value
Brand Desire
—
index value
As of Aug ’26, DISCOVERY records a Buying Intent index of 4, placing it 1st of 1 brands measured in FACTUAL ENTERTAINMENT. Its Brand Trust index reads 7 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 1 | — | 0 |
| Aug ’25 | 7 | 4 | 9 |
| Sep ’25 | 6 | 11 | 12 |
| Oct ’25 | 15 | 29 | 25 |
| Nov ’25 | 18 | 10 | 16 |
| Dec ’25 | — | 3 | 2 |
| Mar ’26 | — | 4 | 2 |
| Apr ’26 | 148 | 72 | 124 |
| May ’26 | 23 | 4 | 16 |
| Jun ’26 | 16 | — | 9 |
| Jul ’26 | 8 | 10 | 9 |
| Aug ’26 | 7 | — | 4 |