FACTUAL ENTERTAINMENT
DISCOVERY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in FACTUAL ENTERTAINMENT
Buying Intent
54.59
1st in category
Brand Trust
22.65
index value
Brand Desire
75.07
index value
As of Sep ’26, DISCOVERY records a Buying Intent index of 54.59, placing it 1st of 1 brands measured in FACTUAL ENTERTAINMENT. Its Brand Trust index reads 22.65 and Brand Desire 75.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 7.26 | 4.04 | 9.12 |
| Sep ’25 | 6.18 | 11.45 | 11.66 |
| Oct ’25 | 14.56 | 29.41 | 25.07 |
| Nov ’25 | 18.14 | 10.51 | 16.33 |
| Dec ’25 | — | 2.69 | 1.64 |
| Mar ’26 | — | 4.03 | 2.47 |
| Apr ’26 | 148.09 | 72.18 | 123.70 |
| May ’26 | 23.50 | 3.48 | 16.27 |
| Jun ’26 | 15.89 | — | 8.86 |
| Jul ’26 | 7.90 | 9.66 | 9.46 |
| Aug ’26 | 7.31 | — | 4.07 |
| Sep ’26 | 22.65 | 75.07 | 54.59 |