KIDS GEC
DISNEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in KIDS GEC
Buying Intent
8.41
1st in category
Brand Trust
5.56
index value
Brand Desire
6.33
index value
As of Sep ’26, DISNEY records a Buying Intent index of 8.41, placing it 1st of 1 brands measured in KIDS GEC. Its Brand Trust index reads 5.56 and Brand Desire 6.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1.87 | — | 0.94 |
| Aug ’25 | 10.28 | 2.41 | 8.71 |
| Sep ’25 | — | 4.15 | 2.53 |
| Oct ’25 | 13.82 | 12.77 | 13.26 |
| Nov ’25 | 28.01 | 4.91 | 14.89 |
| Mar ’26 | 4.90 | 4.03 | 4.93 |
| Apr ’26 | 39.24 | 8.69 | 26.77 |
| May ’26 | 2.80 | 6.49 | 6.75 |
| Jun ’26 | 6.64 | 6.62 | 9.82 |
| Jul ’26 | 3.95 | — | 2.00 |
| Aug ’26 | 2.61 | 4.55 | 4.42 |
| Sep ’26 | 5.56 | 6.33 | 8.41 |