COLOUR PENS
DOMS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in COLOUR PENS
Buying Intent
6
1st in category
Brand Trust
—
index value
Brand Desire
9
index value
As of Sep ’26, DOMS records a Buying Intent index of 6, placing it 1st of 1 brands measured in COLOUR PENS. Its Brand Trust index reads — and Brand Desire 9. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 3 | 2 |
| Sep ’26 | — | 9 | 6 |