NACHOS
DORITOS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 1 in NACHOS
Buying Intent
8
1st in category
Brand Trust
16
index value
Brand Desire
1
index value
As of Jul ’26, DORITOS records a Buying Intent index of 8, placing it 1st of 1 brands measured in NACHOS. Its Brand Trust index reads 16 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 3 | 2 |
| Jul ’26 | 16 | 1 | 8 |