NACHOS
DORITOS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in NACHOS
Buying Intent
1.91
1st in category
Brand Trust
3.77
index value
Brand Desire
—
index value
As of Oct ’26, DORITOS records a Buying Intent index of 1.91, placing it 1st of 1 brands measured in NACHOS. Its Brand Trust index reads 3.77 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 3.08 | 1.88 |
| Jul ’26 | 16.20 | 0.65 | 7.98 |
| Oct ’26 | 3.77 | — | 1.91 |