FANTASY SPORTS
DREAM11 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in FANTASY SPORTS
Buying Intent
48.80
1st in category
Brand Trust
51.34
index value
Brand Desire
35.20
index value
As of Sep ’26, DREAM11 records a Buying Intent index of 48.80, placing it 1st of 1 brands measured in FANTASY SPORTS. Its Brand Trust index reads 51.34 and Brand Desire 35.20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 1.85 | 1.13 |
| Jun ’26 | 43.29 | 31.63 | 41.22 |
| Jul ’26 | 32.80 | 37.72 | 40.27 |
| Aug ’26 | 25.28 | 26.09 | 41.50 |
| Sep ’26 | 51.34 | 35.20 | 48.80 |