HAIR DRYERS
DYSON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in HAIR DRYERS
Buying Intent
2.35
1st in category
Brand Trust
3.83
index value
Brand Desire
1.69
index value
As of Sep ’26, DYSON records a Buying Intent index of 2.35, placing it 1st of 1 brands measured in HAIR DRYERS. Its Brand Trust index reads 3.83 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 24.34 | 3.29 | 16.59 |
| May ’26 | — | 1.83 | 1.12 |
| Jun ’26 | 3.14 | 49.63 | 36.22 |
| Aug ’26 | 42.10 | 10.82 | 31.31 |
| Sep ’26 | 3.83 | 1.69 | 2.35 |