HAIR DRYERS
DYSON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in HAIR DRYERS
Buying Intent
31
1st in category
Brand Trust
42
index value
Brand Desire
11
index value
As of Aug ’26, DYSON records a Buying Intent index of 31, placing it 1st of 2 brands measured in HAIR DRYERS. Its Brand Trust index reads 42 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 24 | 3 | 17 |
| May ’26 | — | 1 | 1 |
| Jun ’26 | 3 | 52 | 40 |
| Jul ’26 | 6 | 2 | 5 |
| Aug ’26 | 42 | 11 | 31 |