TMT BARS
ELEGANT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 5 in TMT BARS
Buying Intent
4
3rd in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Aug ’26, ELEGANT records a Buying Intent index of 4, placing it 3rd of 5 brands measured in TMT BARS. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 4 | 2 | 4 |