TMT BARS
ELEGANT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 7 in TMT BARS
Buying Intent
2.06
6th in category
Brand Trust
—
index value
Brand Desire
3.38
index value
As of Sep ’26, ELEGANT records a Buying Intent index of 2.06, placing it 6th of 7 brands measured in TMT BARS. Its Brand Trust index reads — and Brand Desire 3.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 3.69 | 2.17 | 3.95 |
| Sep ’26 | — | 3.38 | 2.06 |