SALON
ENRICH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in SALON
Buying Intent
2
1st in category
Brand Trust
4
index value
Brand Desire
1
index value
As of Jun ’26, ENRICH records a Buying Intent index of 2, placing it 1st of 1 brands measured in SALON. Its Brand Trust index reads 4 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 1 | 3 | 3 |
| Sep ’25 | 2 | 1 | 2 |
| Jan ’26 | 1 | — | 1 |
| Mar ’26 | 3 | 2 | 4 |
| Apr ’26 | 3 | 4 | 5 |
| Jun ’26 | 4 | 1 | 2 |