SALON
ENRICH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in SALON
Buying Intent
1.27
1st in category
Brand Trust
—
index value
Brand Desire
2.09
index value
As of Oct ’26, ENRICH records a Buying Intent index of 1.27, placing it 1st of 1 brands measured in SALON. Its Brand Trust index reads — and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 0.97 | 3.23 | 2.90 |
| Sep ’25 | 2.47 | 1.02 | 1.87 |
| Jan ’26 | 1.34 | — | 0.68 |
| Mar ’26 | 3.27 | 2.15 | 3.57 |
| Apr ’26 | 3.19 | 4.38 | 4.80 |
| Jun ’26 | 4.00 | 0.88 | 2.12 |
| Jul ’26 | 3.95 | — | 2.00 |
| Oct ’26 | — | 2.09 | 1.27 |