WATCH STORE
ETHOS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in WATCH STORE
Buying Intent
1.91
1st in category
Brand Trust
—
index value
Brand Desire
3.13
index value
As of Oct ’26, ETHOS records a Buying Intent index of 1.91, placing it 1st of 1 brands measured in WATCH STORE. Its Brand Trust index reads — and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 7.33 | 1.00 | 5.01 |
| Oct ’26 | — | 3.13 | 1.91 |