MILK
EVERY DAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 14 in MILK
Buying Intent
2
10th in category
Brand Trust
3
index value
Brand Desire
—
index value
As of Aug ’26, EVERY DAY records a Buying Intent index of 2, placing it 10th of 14 brands measured in MILK. Its Brand Trust index reads 3 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 3 | — | 2 |