BRANDED FASHION
FASTRACK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in BRANDED FASHION
Buying Intent
1.53
1st in category
Brand Trust
3.01
index value
Brand Desire
—
index value
As of Oct ’26, FASTRACK records a Buying Intent index of 1.53, placing it 1st of 1 brands measured in BRANDED FASHION. Its Brand Trust index reads 3.01 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2.47 | — | 1.25 |
| Nov ’25 | — | 3.33 | 2.03 |
| Jan ’26 | 1.34 | — | 0.68 |
| Apr ’26 | 1.06 | — | 0.54 |
| Oct ’26 | 3.01 | — | 1.53 |