ONLINE PAY APP
FATAK PAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in ONLINE PAY APP
Buying Intent
132.33
1st in category
Brand Trust
149.29
index value
Brand Desire
105.04
index value
As of Sep ’26, FATAK PAY records a Buying Intent index of 132.33, placing it 1st of 1 brands measured in ONLINE PAY APP. Its Brand Trust index reads 149.29 and Brand Desire 105.04. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 16.01 | 6.61 | 20.64 |
| Jul ’26 | 11.05 | 8.08 | 10.60 |
| Aug ’26 | — | 10.82 | 6.59 |
| Sep ’26 | 149.29 | 105.04 | 132.33 |